The video posted to Facebook first appears to be like many others online: Two boys fighting one another as people off-screen egg them on.
But just seconds in, the difference is seen.
“All y’all are the real cowards. Record that too,” a man says as he approaches the two, pointing to the teens surrounding them with their cell phones recording. “Everybody on the phone, record that.”
The man, identified by friends as Atlantic City resident Ibn Ali Miller, then points out how those surrounding the teens — many supposed to be their friends — are laughing at their expense. Their bruising beef mere entertainment for those who are supposed to be supporters.
“Anybody who can laugh at you while you’re upset ain’t your friend,” he tells them.
Miller uses the incident as a life lesson for not only the two involved in the fight, but those around them.
“You all got parents,” he says. “Don’t make your parents look like this.”
"Who wanna see the video," Jamar Mobley asked his friends on his Facebook page at about 3 p.m.
At 4:21 p.m., the Atlantic City High School freshman posted the video that would quickly go viral.
Before noon Tuesday, more than 15 million people had viewed it, with more than 457,000 shares.
Even Lebron James had tweeted it.
Mobley, in a white shirt, faces off against another boy in a gray Atlantic City High School sweatshirt.
Tenifa Peeler says she doesn't want people to get the wrong idea about her son, Mobley, a straight A student. He was at the spot of the video because he was on his way to pick up his 8-year-old brother, a third-grader at Martin Luther King Jr. School, as he does most days.
He told her he didn't know why the fight happened with the boy, who he had been friends with, but that texts from different kids escalated the battle.
On the video, Mobley admits to not fully understanding why they’re fighting.
“He came to me over some (stuff) I don’t even know,” he tells Miller. “I don’t even know what’s going on.”
It just proves Miller's point of how those off camera instigate the two. "They want you to be enemies," he says.
Among the thousands of comments was praise for Miller and urges to have it go viral, which it did.
"I'm very, very thankful," Peeler said of Miller, who she knows. "Hopefully, he taught both of them a life lesson."
The video ends with Miller successfully urging the two to shake hands.
“You all got to do that right now,” he says. “You all don’t shake hands, I’m not leaving.”