If you want to use Instagram for your business, think about your own experience using the app.
When you're scrolling through Instagram, you enjoy seeing posts from friends, cute animals, content creators, and brands.
You chose to pursue those business accounts, and every time you visit their Instagram Stories or posts, you decide to keep following them.
But why?
When using Instagram for your business, you need to answer that question for your potential customers why should they keep following you?
We've put together our best Instagram tips to help you promote your business on the app.
When using any marketing tool, it's important to have clear goals. Instagram is no different. If you're spending time and money on Instagram marketing, ask yourself, "What do we want to achieve?"
Write down your goals and keep track of them. Think of your written goals as a reminder to stay focused. It helps you and your team create content with purpose, making sure everything you post supports those goals.
If you're using Instagram for business, think of your profile as your homepage. You have one link, 150 characters, and a few action buttons to impress potential customers, so make sure your profile stands out.
Start by switching your profile to Instagram business. Business accounts give you extra features like tracking content performance, selling on Instagram, and more.
Then, write a great bio. Your profile should include:
On Instagram, visuals are key. What works for one business might not work for yours, so think about the style you want to show on your page. Create branding guidelines to keep everything consistent.
Focus on your color palette. Many successful Instagram accounts use a specific set of colors for their photos, which helps them create a unique style.
Posting often allows you to appear in your audience's timelines. Instagram tries to display material that users are likely to love, with a focus on recent and relevant postings.
The system learns from each user's activities and personalizes their feed. If you publish often, you will appear in more people's feeds, providing them with more opportunities to engage with your material. The more users interact, the more often your content shows in their feeds.
Hashtags are a popular technique to organize material on social media. They assist users in discovering new Instagram posts and profiles to follow. Research indicates that postings with more than 11 hashtags get increased attention. However, maintaining and preserving hashtags may be challenging. Many individuals save hashtag groupings to their phones so they can quickly copy and paste them before publishing.
