Growing a following on social media can be tough. Sometimes, it feels like there's no space for your brand. Then, you see a new account quickly gaining followers and wonder, "What are they doing that I'm not?"
The simple answer: They have their own strategy.
Growing a social media following isn't a one-size-fits-all process. You can't just copy what someone else is doing and expect the same results. While some strategies work for everyone, there are other details to consider.
Think of building your social media presence like creating a recipe. You need the right mix of ingredients to attract, keep, and turn your audience into loyal fans.
By the end of this post, you'll have the tools to create your own formula for social media success. Take it, adjust it, and grow your followers with each post you share.
Getting someone to follow you can be tough. You have just a few seconds to grab their attention and give them a reason to hit the follow button.
Feeling stuck on how to do this?
It all comes down to having a strong brand voice and identity in your social media marketing. Your brand's "personality" is what attracts people to your page.
It's what makes you stand out from the competition, helps people recognize your brand, and makes it easier for them to connect with your message and mission.
The main reason brands don't gain new followers? Consistency.
It's the key part of your social media strategy.
But many new creators forget to set up a posting schedule and wonder why their account isn't growing.
Why is consistency so important? And how does having a posting schedule help attract followers?
If you don't interact with your community, your brand will be forgotten.
Building a loyal following takes time and effort to create real connections.
But it's not easy. It requires dedication and should be a top priority.
Anything less won't help you gain followers or increase engagement.
Yes, hashtags are still important.
But it's about using them strategically, not just adding 30 at the end of each post.
To gain more real followers, you need to research the hashtags your target audience uses.
For example, if you're a fitness influencer launching an activewear brand, some hashtags your ideal customer might follow include:
You can also create your own branded hashtag to boost engagement and encourage people to share content.
There's a lot of competition on social media, and it can be hard to stand out.
So, what can you do to get noticed and grow your presence?
Collaborate with others.