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Growing a following on social media can be tough. Sometimes, it feels like there's no space for your brand. Then, you see a new account quickly gaining followers and wonder, "What are they doing that I'm not?"

The simple answer: They have their own strategy.

Growing a social media following isn't a one-size-fits-all process. You can't just copy what someone else is doing and expect the same results. While some strategies work for everyone, there are other details to consider.

Think of building your social media presence like creating a recipe. You need the right mix of ingredients to attract, keep, and turn your audience into loyal fans.

By the end of this post, you'll have the tools to create your own formula for social media success. Take it, adjust it, and grow your followers with each post you share.

Create a Strong Brand Identity

Getting someone to follow you can be tough. You have just a few seconds to grab their attention and give them a reason to hit the follow button.

Feeling stuck on how to do this?

It all comes down to having a strong brand voice and identity in your social media marketing. Your brand's "personality" is what attracts people to your page.

It's what makes you stand out from the competition, helps people recognize your brand, and makes it easier for them to connect with your message and mission.

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Post Consistency

The main reason brands don't gain new followers? Consistency.

It's the key part of your social media strategy.

But many new creators forget to set up a posting schedule and wonder why their account isn't growing.

Why is consistency so important? And how does having a posting schedule help attract followers?

  • It helps build a connection with your audience.
  • It builds trust.
  • It tells the platform's algorithm that you're active, which gets users to keep coming back.

Engage With Your Community

If you don't interact with your community, your brand will be forgotten.

Building a loyal following takes time and effort to create real connections.

But it's not easy. It requires dedication and should be a top priority.

Anything less won't help you gain followers or increase engagement.

Follow Relevant Niche Hashtags

Yes, hashtags are still important.

But it's about using them strategically, not just adding 30 at the end of each post.

To gain more real followers, you need to research the hashtags your target audience uses.

For example, if you're a fitness influencer launching an activewear brand, some hashtags your ideal customer might follow include:

  • #activelifestyle 
  • #gymclothesaddict
  • #squatproof 

You can also create your own branded hashtag to boost engagement and encourage people to share content.

Collaborate With Accounts and Influencers in Your Niche

There's a lot of competition on social media, and it can be hard to stand out.

So, what can you do to get noticed and grow your presence?

Collaborate with others.

Here are three ways to do this:

1. Host a giveaway: Partner with similar brands that attract your ideal audience. Even though some people may unfollow you after the contest ends, you'll still get exposure, and some new followers will stick around.

2. Offer a paid partnership: If you can afford it, create an influencer marketing campaign. Work with influencers who match your brand to reach a new audience.

3. Collaborate on content: Reach out to other accounts in your niche and pitch a content idea, like a Reel or photoshoot. When you post, use the collaboration feature on Instagram. This will share the content on both accounts, helping you connect with their followers.

author

Chris Bates

STEWARTVILLE

JERSEY SHORE WEEKEND

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