If you are a social media influencer and have millions of followers, it is natural that companies will contact you to promote their brands. This could also be a fair opportunity for you to make a fortune.
At the same time, influencer marketing takes brands to a wide target audience which benefits the businesses well. Therefore, it is a mutually beneficial move. However, when you collaborate with a brand, the company always shakes hands with some expectations.
No matter the domain of business the company belongs to, your collaborating enterprise will always expect clarity, consistency, quality, and creativity from you. Your content should not look like an advertisement post and you should be active on the platforms regularly.
Read on to learn how to become a microinfluencer using the following tips to create smart content.
Your Content Should Be In Line With the Brand Guideline
Have you ever created structures using Lego blocks following the handbook’s guidelines? Your content creation process should be something like that. Whenever a business collaborates with an influencer, it gives a set of rules or guidelines to follow.
Suppose you are working on content associated with soft toys. Now, children are always the primary target audience of this product. But, when comes to finally buying a soft toy, it is always the parent who makes the payment.
Therefore, the soft toy manufacturer might ask you to keep the interest of the parents in mind instead of focusing on a child’s perspective blindly. This is an important guideline and you must follow it.
Create your content in a way that the products appear to be attractive to both kids and parents. Highlight the safety factor of the soft toys alongside the ways to wash them to make the product attractive to all parents.
This is critical because the brand will also be engaged in other direct advertising activities. If your campaigns talk about things that are not in line with the ads the company runs, the credibility of the company will experience a hit.
In short, the brand voice should be consistent and uniform across all its advertising platforms. Social media influencers are one of the laterals of marketing operations. Therefore, as an effective influencer, you must follow the brand guidelines carefully.
Be Creative But Stay Within a Permissible Line
Creativity is important for creating attention-grabbing content. But the question is how far you can go to express your creativity. If you are collaborating with a brand, the limits are easy to interpret.
You have to follow the guidelines given by the brand at all costs. Therefore, influencers cannot create videos and posts that do not uphold the spirit of the brand truly.
For example, suppose, you are promoting a cosmetic brand and the company emphasizes personality over skin-deep beauty.
Therefore, you have to focus on the idea of the character and persona of an individual more than skin colour or reduced wrinkles. You have to present the product as a confidence booster.
You will find several examples of successful influencer marketing collaborations in the market. For example, Audible collaborated with IG influencer Jesse Driftwood. Driftwood recommended this platform to all his followers and they showed excellent engagement with Audible.
Another example of a successful influencer marketing collaboration would be the Fiji Water story. This company collaborated with IG influencers Danielle Bernstein and Eric Johnson to run a successful campaign.
The Most Effective Formats of Social Media Content
As a social media influencer, you should know which content formats work the best. When you collaborate with a business, they expect a certain ROI within a specific timeframe. Your content creation can be effective only when you know which formats work the best on these platforms.
According to market research, most people on social media platforms find the following three formats most engaging.
Videos: Videos appeal to audiences of all age groups. From eight to eighty, people engage with perfectly created videos.
Stories: Everyone loves a good story. Therefore, when an influencer publishes a story, people find them relatable and engage with the narrative.
Posts: Posts with relevant or trending hashtags also impact the audience. However, never forget to check the Hashtags followed by the brand to stay in line.
No matter the variety of content you create, keep the following factors in mind to create engaging content.
Keep your content short and crisp.
Add Hashtags that match the brand voice.
Focus on maintaining the originality of the content
Do not sound overtly promotional
Integrate Hashtags used by the company
Follow the spirit of the brand while creating content
Align your content with brand objective
Publish content across multiple platforms to reach more people
Effective Collaborate With the Brands Is The Key To Success
Two things always help establish a strong bond with companies - communication and feedback. As an influencer, you should have a good collaboration with a brand. This will help you collaborate in the future with the same brands and sometimes many more.
Therefore, make sure to consult with the brand before publishing any post or video. Effective communication between the advertiser and the brand helps create effective campaigns. Integrate your experience and knowledge with the Brand’s idea of the market to publish innovative campaigns.
Additionally, once published, make sure to amass feedback from the brand if they are gaining any edge through the campaign. If the company has any feedback to share, listen to it carefully and revise the content accordingly to make it more effective.
It is a simple but effective two-way system. When you listen to the brand and the brands understand you, the collaboration lasts beyond the campaign.
Communication and feedback loops with brands.
How to manage revisions and maintain brand satisfaction
Final Words
In short, every influencer should formulate content meant for brand promotion keeping the spirit of the business in mind.
So, the answer to the question of how to become a microinfluencer is easy if you know the tricks of the trade. Collaborate with brands effectively and create content that rightly and explicitly reflects the message of the business.
