Instagram is counted among the topmost online platforms for individuals and businesses to create brand awareness, reach more audiences, and achieve their target goals. However, leveraging this platform can be challenging as lots of creators are ruling over Instagram with unique content and effective Instagram marketing strategies. To stand out among the crowd, you will require increasing your Instagram likes, comments, and overall engagement. It helps improve visibility, develop credibility, build meaningful connections, and maximize your Instagram growth.
In this post, you will find a comprehensive guide to boost likes, comments, and engagement on your Instagram content and account.
Over the past year, reels have become the most engaging form of content on Instagram and some other social network platforms. Making an Instagram reel with trending audio can drive you a higher Instagram engagement rate than simple images. You can find trending audio manually by searching for it in the search bar. Or, you can access the list of current trending audio on the platform.
User-generated content refers to the content created by users themselves. For example, product reviews, customer experiences, testimonials, etc. Sharing UGC with your users’ permission can help develop a good relationship with the target audience. This can also assist you with content creation ideas. However, keep encouraging your followers to upload photos of your product or service and tag or mention your brand.
The time you are posting your content can make a drastic difference in whether or not your audience interacts with your content. Instagram’s algorithm pays more attention to content that generates a lot of engagement after it has been uploaded. It shows that your content is relevant and interesting. Therefore, to get your content visible to your followers immediately after you post it, it is essential to discover the right time to post.
Note that the best posting time can vary based on the audience’s time zone, industry, and more factors. The easiest way to identify the right time to post on Instagram is to try posting at different times and access your insights to find out which post drives the most engagement at what time of the day.
The more you interact with your audience, the more you are likely to encourage them to engage with your posts. Don’t forget that social media including Instagram is a two-way street where you need to acknowledge your followers for the engagement they are giving to your posts. If you are receiving comments on your posts, take the time to respond to those comments or tagged mentions to make your followers feel connected.
Apart from your posts, you can start conversations on other users’ posts by asking questions, replying to their stories, or commenting on their posts. Leverage comment threading to determine which ones you have missed on your Instagram posts. You can also use online tools to find comments you have already responded to. If it is not possible to respond to all the comments, take time to respond to important comments or those made by your loyal followers who engage with your content more often.
Tagging is among the best strategies to improve your content’s visibility and bring more potential likes. You can tag other relevant users in your posts to let Instagram send those users a notification. This can expand your post’s audience to all the followers of tagged users and collaborators.
Create interesting stories as they appear at the top of users' feeds on the platform and drive users’ attention quickly. Instagram provides numerous stickers to bring engagement through stories. Whenever any user interacts with those stickers, it will be counted toward your engagement rate.
You can use relevant stickers to create quizzes and polls or allow your followers to ask you any questions. Most influencers, celebrities, and brands are creating polls asking their audience about something to generate their interest and keep them entertained.
As per the latest update, Instagram allows users to create captions of up to 2200 characters. So, you need to develop concise and informative captions that must be interesting and persuade followers to comment on your posts. You can ask questions from your audience, create some controversy, or sneak in some CTA (call-to-action).
If you have noticed memes are going viral on social network channels. People tag their friends and followers under them when they find associated memes. As a result, it can drive more views and Instagram comments to your posts. Before using any memes, make sure it is relevant to your brand. You can borrow trending memes from other users’ pages or create your own using free meme-producing apps online.
One must remember influencer marketing when discussing proven Instagram marketing strategies. Collaborating with the right influencers within your niche can bring your brand or business in front of a large audience and expand your reach. Leading influencers already have a large community of loyal followers and connecting with them can introduce your Instagram profile to a new audience. You can reach micro-influencers with smaller but engaged followers if you are new to this platform. Connect with micro-influencers who are interested in partnering with you.
If you can afford an investment in Instagram ads and are willing to use this strategy, then be sure to make strategic use of Instagram ads. You can customize your ads using retargeting and custom audiences. You may consider your newsletter lists, people who have already visited your store or engaged with your Instagram or Facebook channels, or people who brought from your website to get your custom audiences. This can help you discover more people similar to custom audiences using the lookalike audience feature, saving ad costs.
