In the landscaping world, word of mouth and referrals are great—but if you want to grow fast and consistently, Facebook leads are a game-changer. With the right setup, you can turn casual scrollers into booked appointments and loyal customers.
Here’s how to do it, step by step.
The key to getting new business from Facebook isn’t just running ads—it’s building a funnel that attracts, captures, and converts - something Arc Landscape Designers have found really helped their landscaping business..
How it works:
People don’t buy “landscaping”—they buy the dream of a beautiful yard. Use Facebook Leads to show them what’s possible.
Post ideas:
Show off your work and let the results speak for themselves.
Facebook's geo-targeting features let you zero in on your best customers—homeowners in the neighborhoods where you already work.
Want to go even further? Upload your customer list and create a lookalike audience—Facebook will find new people similar to your current clients.
Not everyone fills out a form the first time they see your ad. That’s why retargeting is essential.
If someone watches your video or visits your site but doesn’t book, show them a follow-up ad:
“Still thinking about a yard makeover? Let’s talk.”
This gentle nudge often turns a “maybe later” into a “let’s do it.”
The faster you follow up, the more likely you’ll close the job. Ideally, you should call or text new leads within minutes.
Tools to help:
Speed = sales.
Social proof builds trust quickly. Show off your:
If you’ve got great work and happy clients, put that front and center.
Get your foot in the door with an offer that’s too good to ignore.
Examples:
This removes the friction and gets prospects to take that first step.
