You're about to discover how traditional tourist destinations are embracing digital innovations to enhance visitor experiences. From interactive casino apps to augmented reality boardwalk attractions, Atlantic City and other destinations are transforming their entertainment offerings through technology. Learn how these advancements are creating immersive experiences while maintaining the charm of classic vacation spots.
The landscape of tourist entertainment has undergone a remarkable transformation in recent years, with New Jersey's iGaming revenue reaching $2.39 billion in 2024, according to the NJ Division of Gaming Enforcement.
"The digital transformation of Atlantic City's gaming industry has been remarkable," says Mark Giannantonio, president of the Casino Association of New Jersey. "While online gaming has created new opportunities, our focus remains on providing a premier destination experience that combines digital innovation with our traditional offerings."
As destinations compete for visitors' attention, digital innovations have become crucial in creating memorable experiences. This shift represents more than just modernization—it's a complete reimagining of how travelers interact with locations, attractions and entertainment venues.
Traditional sightseeing has evolved into an interactive adventure through technological integration. Atlantic City's casinos have embraced digital transformation, with online gaming now representing over 30% of total gaming revenue. Historic sites and attractions are incorporating digital elements to enhance visitor experiences.
The sports entertainment sector has particularly flourished, with Arizona sports betting platforms like BetMaker providing comprehensive guides for visitors interested in legal wagering, similar to New Jersey's robust digital betting market that processed over $10.9 billion in sports wagers in 2023.
Smart devices have become indispensable travel companions, transforming how tourists navigate and experience destinations. The DO AC mobile app and website, managed by the Casino Reinvestment Development Authority, serves as a digital gateway for visitors, providing real-time information about attractions, restaurants and events.
Larry Sieg, president of Meet AC, emphasizes the importance of digital accessibility: "Our DO AC platform isn't just about promoting tourism—it's about creating a digital bridge between visitors and our local businesses. We're seeing significant engagement through our digital channels, which helps drive foot traffic to both our major attractions and smaller establishments."
This digital evolution has made tourist information more accessible, with the New Jersey Division of Travel and Tourism reporting that the state's tourism website attracted over 124 million unique visitors in 2024, with Atlantic City being one of the most searched destinations.
Each region approaches digital innovation differently, reflecting local culture and infrastructure capabilities. While Asian destinations lead in robotics implementation, Atlantic City excels in digital gaming and entertainment technology.
The city's nine casino properties have invested significantly in digital infrastructure, with the New Jersey Economic Development Authority supporting various tech initiatives through its Innovation Challenge program. European locations tend to focus on preserving historical authenticity while subtly incorporating digital elements, but Atlantic City has successfully merged both approaches.
Atlantic City's digital transformation aligns with international trends in entertainment and sports technology. The New Jersey Division of Gaming Enforcement reports that sports betting handle peaks during major international sporting events, with the 2022 FIFA World Cup generating over $1.6 billion in wagers statewide. The city's evolution includes esports initiatives, with Hard Rock Hotel & Casino Atlantic City having hosted several competitive gaming events.
This digital expansion mirrors worldwide trends, where digital innovations are creating new ways to engage with sports and entertainment globally. The integration of virtual experiences follows successful models from established gaming destinations, helping Atlantic City compete in the international tourism market.
The fusion of digital technology with traditional tourist experiences continues to evolve, with Atlantic City serving as a prime example of successful implementation. As destinations adapt to changing visitor expectations, the balance between digital innovation and preserving authentic experiences remains crucial. This ongoing transformation, supported by Atlantic City's consistent growth in digital gaming revenue and visitor engagement, suggests an exciting future where technology enhances rather than replaces the classic appeal of tourist destinations.
