FREEDOM HOLDING CORP. HITS STRATEGIC MILESTONE WITH ITS DIGITAL ECOSYSTEM
Freedom Holding Corp. announced its results for fiscal year 2025, showing a 23% rise in reported revenue, a 41% increase in the number of employees, and total assets of nearly $10 billion. However, one of the primary strategic achievements of the group is intangible. The group's digital ecosystem has been built and is fully functional. This results in benefits that extend far beyond financial gain, including prospects for future growth.
Strategic achievement
In addition to delivering strong quantitative performance for the fiscal year ending May 31, 2025 — including revenue of $2.05 billion, $9.9 billion in total assets, and a headcount of over 17,000 employees — Freedom Holding has achieved an important strategic objective. The building of its integrated ecosystem has been finalized. The group’s annual report states: “Freedom's proprietary cloud stack - anchored by the Freedom SuperApp for everyday finance and Tradernet for multi-venue trading - is the Group's operating system. Every current or future service (payments, banking, insurance, lifestyle commerce, and forthcoming connectivity layers) is engineered as a usable module in this architecture”.
This milestone marks the culmination of years of effort. For a long time, developing a comprehensive digital fintech ecosystem has been a central pillar of the group’s business strategy. While this topic has consistently appeared in annual reports as a top priority, until last year, it remained a forward-looking commitment. Now, that has changed. The plan has become a reality. "Fiscal year 2025 was a record-breaking year for us in many areas. It was the year our ecosystem began to demonstrate its full potential. We are making history by showing how digital ecosystems are built and the power they wield," said Freedom's CEO, Timur Turlov.
From a small brokerage firm, Freedom Holding Corp. has grown into a full-fledged digital conglomerate in just a few years, with millions of people using its services.
Until 2021, Freedom's business was solely focused on finance. It started with the brokerage, then the banking and insurance segments were added. In 2022, Freedom closed the deal to buy Ticketon, the leading event ticketing platform in Kazakhstan. In 2023, the ecosystem was expanded by adding the travel ticket booking platforms Aviata and Choco Travel and the grocery e-commerce platform Arbuz.kz. Later, the lifestyle segment was expanded to include media and mobile assets.
For all its services, Freedom provides seamless integration of financial and non-financial services in the group’s Super app. Initially, it only included bank cards and a basic insurance product. Now, all the group’s companies are integrated into an efficient, interconnected system.
Moreover, in the annual financial statement, the company also announces forthcoming connectivity levels and advanced client services. According to the report, “each addition enlarges the network of services available to every customer, deepens engagement through richer data insights, and unifies the customer’s experience across geographies”. The leverage of big data analytics and predictive AI within the ecosystem helps Freedom to understand, anticipate, and proactively address customer needs, thereby enhancing customer satisfaction, retention, and overall value. "By working with big data within our super app, we are learning to assess risk more cost-effectively and create profitable, convenient products," explains Timur Turlov.
Freedom’s transition from planning the digital ecosystem to making it happen represents not only a technical achievement but a major strategic turning point for the group.
"Our main strength does not lie in the revenue we generate, but rather in our unique digital ecosystem. The battle we are fighting now is for customer loyalty and trust. This decreases the cost of customer contact and lets us invest more in improving products and services for clients," explains Timur Turlov.
By providing customers with a variety of services, Freedom generates more frequent and substantial interactions with them. This cross-service interaction is powerful as it creates familiarity, trust, and emotional allegiance to the brand, forming the basis for future growth.
