The Basketball League (TBL) is taking a calculated risk by investing in community connections and carving out a winning path. In a city known for high-stakes amusement, the Atlantic City Gambits have established themselves as more than just another franchise on the court. Thanks to dedicated local ownership, a fan-friendly approach to game day, and involvement in meaningful community initiatives, the Gambits are gradually building a passionate following in a city that has long been tough for professional sports franchises to break into. In this article, we'll discuss how the Atlantic City Gambits have built a loyal fan base and continue influencing basketball in the region.
The Atlantic City Gambits' story started in February 2021 after yet another announcement by The Basketball League CEO Evelyn Magley that Atlantic City would become a part of TBL's professional basketball league expansion. What separates the Gambits from earlier failed sports projects in the city is how entrenched they are in the local fabric. The trio of DeShawn Ward (Owner), Frank Turner (General Manager), and Kamau Johnson (President of Basketball Operations) are all natives of Atlantic City with deep community connections and have proven to be great reflections of the sports culture in Atlantic City.
The Stay Hungry Summer League, founded by Ward and his community ties, has also helped spread the word for Gambits. Frank Turner, a local basketball legend who played at Atlantic City High School and helped the Vikings win their first state championship in 2005, offers hometown legitimacy and professional experience following an 11-year playing career overseas. His choice to become part of the organization's front office and roster is an effort to give back to the community in which he was brought up.
"The biggest thing for me is I am from Atlantic City," Ward explained. "Born and raised here. I have a lot of community relations that I feel like I built already, and with Stay Hungry, we feel like the support we built from that will carry over."
The Gambits' name, inspired by "gambetto," relates to an opening in which a player risks a minor piece to gain a bigger advantage later. This name perfectly represents the city's casino culture. Like popular betting sites that create engaging user experiences, the Gambits have developed innovative ways to keep fans involved throughout each game. Their navy, white, and red color scheme is splashed in promotional materials for establishments throughout the city, trying to establish a visual presence beyond game days. The organization has deployed advanced marketing strategies like being active on Social Media and making behind-the-scenes content that builds a connection between the club, players, and fans. Home games in the gymnasium at Atlantic City High School have become community gatherings, not just sporting events. The Gambits has put together affordable options, with ticket prices set at $10 for adults and $8 for children, making professional basketball available to locals.
The Gambits has also nurtured a wide-ranging community program beyond just basketball. Under their mission statement, the Atlantic City Gambits "will support local businesses and youth organizations in the community through partnerships and community events." They are committed to doing so by:
1. Youth Basketball Clinics: Free instructional Basketball clinics held regularly by the players and coaches to mentor youth athletes in Atlantic County.
2. In-School Appearances: Team representatives teach local students the value of education, exercise, and good choices.
3. Charitable Tie-Ins: The Gambits have developed partnerships with local nonprofit organizations, donating money and volunteer time to causes like food insecurity and youth development.
4. Business Alliances: Understanding the significance of economic growth, the group supports local businesses with partnerships, special promotions, and in-game vendors.
The Gambits play in The Basketball League, a development league created to develop players for higher-level opportunities, such as the NBA G League and international professional leagues. It allows the team to highlight high-profile talent while branching out to engaging player narratives that the fans can get behind. Gambit players make between $500 and $2,000 monthly, though some top performers can earn around $5,000. Though modest by major sports standards, these salaries offer legitimate professional opportunities for players looking to keep their basketball dreams alive. The team attracts a blend of natural ability and professional acumen. Atlantic City product Shawn Wilson, another formerly of the defunct Atlantic City Seagulls, is a resurgent player in recent times. At the same time, players like BJ Young, a one-time Houston Rockets draft choice with experience playing in the NBA G League, also bring a professional resume that bolsters the team's competitiveness.
The Gambits have created a vibrant atmosphere at their home site — the Atlantic City High School gymnasium — leveraging on basketball excitement while adding unique local touches like:
Tickets can be purchased at the Atlantic City High School gymnasium on game days or earlier through the team's website.
Yes, the Gambits host youth basketball clinics year-round. Here, children learn from professional athletes and coaches.
Businesses interested in partnership opportunities are encouraged to contact the team's front office via the team's website, phone numbers, or social media platforms.
"We all know why things didn't work here from a pro sports perspective, but it's a chance. It's a different league. We wish you success." Atlantic City Mayor Marty Small Sr. said these words during the team's media day. Atlantic City's relationship with professional sports franchises has been complicated so far. The Atlantic City Seagulls, which had a successful six-year run from 1996 to 2001, attempted a comeback in the American Basketball Association shortly before the arrival of the Gambits but folded after playing only six games. However, General Manager Frank Turner insists they are prepared to do anything to make it work. In his words: "I believe there's so much behind you, and I don't think it can fail if you're doing your job and putting out a good product."
With such confident words and high team morale, the Atlantic City Gambits are one to watch.