Business Persons Plunge organizer John Walton holds the American flag as he leads the march into the water.
“Shelly the Mermaid” begins the walk down the beach in the annual tradition.
OCTC founder Michael Hartman, in pink shirt at left, and others including the Nor’easters soccer team take a dip.
The businesspeople pose for a celebratory photo to capture the zany memory.
Doug Jewell, dressed as a pirate, welcomes the tradition.
Mayor Jay Gillian, dressed in tie, gets help from local historian Fred Miller and Cape May County Commissioner Bob Barr to turn the key to “unlock” the ocean.
Mayor Jay Gillian is all smiles after he takes the plunge.
Mayor Jay Gillian, center, with Anthony Guerriero of Ta-Dah! and Library Director Karen Mahar enjoy the day.
