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Stockton wins nine awards for educational marketing strategies


  • Education

 Stockton University’s Department of University Relations and Marketing earned nine awards this spring for its work on a range of campaigns and initiatives that tell the university’s story.

The winning entries were selected from more than 2,000 submitted by more than 1,000 schools from all 50 states and several countries in the 40th annual Educational Advertising Awards. 

      

Among the projects recognized, the Choose Stockton marketing campaign features current students and highlights their reasons for choosing to attend the university. The statewide multimedia advertising plan increases awareness and promotes the distinctive quality and value of Stockton University.

The special event planning for the April 2024 inauguration of President Joe Bertolino and the accompanying “Undercover Osprey” video each earned gold awards for creativity.

University Relations and Marketing (URM) provides a variety of services to the university, including graphics, advertising, news and media relations, photography, publications, social media and web communications.


“I love how this team rises to every challenge,” said Geoffrey Pettifer, associate vice president for URM. “They’re creative, driven, and always finding fresh ways to tell Stockton’s story. I’m proud to see their work recognized on this level.”

Awards received include:

  • Integrated Marketing Campaign, Choose Stockton – Gold
  • Special Event Campaign, President Joe Bertolino's Inauguration – Gold 
  • Special Video, Undercover Osprey – Gold
  • Instagram Content, Viral Beach Views at Stockton University – Gold 
  • Online Publications, Stockton University 2024 Report of Impact – Silver
  • DEI - Diversity Equity and Inclusion, Stockton's Celebrate Diversity Digest – Silver
  • Total Recruitment Package, Choose Stockton – Bronze 
  • Total Fundraising/Development Campaign, Foundation Endowment Video – Bronze 
  • Online Publications, Stockton's Celebrate Diversity Digest – Merit


“These are very well-deserved recognitions of some truly terrific projects from the past year,” said Dan Nugent, vice president of University Advancement. “Our creative team continues to raise the bar with their creativity, hard work and dedication.” 

Several projects were collaborations with Stockton’s Production Services and the Stockton Foundation.





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